Yesterday, I went to the Parsi restaurant at South Mumbai, named Britannia (not owned by the Wadias of Britannia biscuits fame) for lunch. It was Aditya’s (my current room-mate) idea, Gaurav came along too. The look and feel is similar to Crystal (one opposite Girgaum Chowpatty). Britannia is located at Ballard Estate, near Fort.
It too has a raised sub-level. Similarly, there is no air-conditioning, one can experience the fumes (though more at Crystal) and the crowd keeps pouring in with a couple of groups always in queue outside. We too had a similar fate but got a place without much wait. Aditya had been here before too so he took the initiative to place the order for all of us. He requested for different types of Beri Beri Pulao, something called Kaali Boti (both Parsi dishes) and a known desert, caramel custard. Staff was efficient; service was good.
Food was excellent though expensive. In fact, I felt it was severely overpriced for the ambiance they offer. But who cares. This is what you call building a moat around your business. This is what we term as pricing power.
Only bad thing that took place was that I had a bad day with gastric problems. No one else suffered, so I cant obviously blame Britannia:( Nevertheless, it was a good experience overall with the food. I strongly recommend the place if someone else is paying for the food.
